Feedback platform TrustYou has become the 100th hotel technology provider to sign up for SiteMinder Exchange, a solution launched by SiteMinder to solve the connectivity problem for hotel property-management systems and hotel applications.
The connection, which went live this month, now makes TrustYou accessible to the multitude of PMSs integrated into SiteMinder Exchange and will offer further adoption of TrustYou’s review-marketing and guest-messaging tools beyond its existing 50,000 hotel users.
“Our partnership with SiteMinder ultimately has one common beneficiary and that’s the hotel user, who can now use more meaningful data and insights to understand and market to their guest,” Michael Menzel, CRO and VP strategic partnerships at TrustYou, said in a statement. “The more systems that work together, the easier it is for hotels. We believe firmly that hoteliers of the future will not be able to operate without seamless integrations, such as those provided through SiteMinder Exchange.”
Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from customer-relationship-management and upselling tools, to revenue-management systems, review marketing and guest messaging. Among the early adopters are Guestfolio, Welcome Pickups and Pace, and dozens more are in development.