Uberall collaborates with TripAdvisor to manage digital footprints

Through the Uberall location marketing cloud, businesses can track, monitor and evaluate the online reputation for each of their locations on TripAdvisor. Photo credit: Uberall

Location marketing company Uberall has collaborated with TripAdvisor to enable integration of TripAdvisor with the engage product on the Uberall location marketing cloud allowing customers to monitor their TripAdvisor reviews across all of their locations at once.
 
“TripAdvisor offers the world’s largest selection of travel listings, guiding millions of consumers on where to stay, what to do and where to eat,” Josha Benner, Uberall co-founder and chief revenue officer, said in a statement. “Regardless of a company’s size, per location reputation is everything. We are excited to provide our users with access to their TripAdvisor listings, allowing them to monitor reviews—ultimately safeguarding customer loyalty.”

Uberall empowers businesses to maximize their digital brand footprint while driving new and existing customers directly to their doors. Its flagship location marketing cloud solution creates a consistent, engaging brand ecosystem, connecting businesses with consumers at the precise moment they are ready to buy.

Through the Uberall location marketing cloud and the TripAdvisor integration, businesses can track, monitor and evaluate their online reputation for each of their locations on TripAdvisor, empowering them to respond to customer reviews in real-time and hyper-locally. Uberall customers will receive access to their TripAdvisor reviews from the past three years.
 
"Millions of travelers turn to TripAdvisor each month to read reviews and gather hotel, restaurant, and activity recommendations for their next vacation,” said Evan Becker, head of restaurant commerce, TripAdvisor. "Our new integration with Uberall gives business owners an additional way to stay on top of TripAdvisor customer reviews, ultimately helping to support and accelerate their discoverability online.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Suggested Articles

Accor said that it could see room to grow in Europe, commenting that it would “never be number one” in North America and China.

Radisson Hotel Group has signed the Radisson Riyadh Airport in the Kingdom of Saudi Arabia.

With hospitality innovators continuing to redefine what hotels can be, here are a few things to look for on the horizon.