Unique Vacations partners with IDeaS

Software company IDeaS has partnered with Unique Vacations to bring automated revenue service to Sandals Resorts and Beaches Resorts properties throughout the Caribbean. 

After re-evaluating its incumbent and other revenue-management system providers, Unique Vacations selected IDeaS for several reasons:

  • Automated decision empowerment: Unique Vacations will switch revenue-management system providers to go from rules-based recommendations to automated decisions with IDeaS G3 RMS. 
  • Change-management support: Unique Vacations will engage with IDeaS Consulting to support organizationwide adoption, build user confidence and instill an aligned culture of revenue performance.
  • Scalable commercial growth: IDeaS G3 RMS leverages data integrations to connect entire commercial organizations. 

“Our company has reached an exciting inflection point where our quest for continued innovation will align with cutting-edge automation,” said William Tullmann, VP of operations and revenue strategy at Unique Vacations. “These efficiencies will result in an enhanced booking experience for resort customers, and the IDeaS team will play a critical role in this transformation for a more connected commercial future.” 

“As industry leaders with decades of innovation, this relationship signals a new era in the move toward a connected hospitality technology ecosystem,” said Ravi Mehrotra, president, founder and chief scientist at IDeaS. “With this bold decision to transform their technology infrastructure, IDeaS is proud to empower this team with advanced solutions, expert guidance and automated decisions they can trust, so they can continue to focus on curating unforgettable experiences.” 

For the brand’s 40th anniversary, Sandals Resorts is set to open several new properties 2022, including an updated Sandals Royal Bahamian in Nassau, Bahamas, on Jan. 27, followed by Sandals Royal Curacao on April 14 and Sandals Dunn’s River in Ocho Rios, Jamaica, in December.