VAI Resort, a $1 billion, 60-acre resort with a 1,100-room luxury hotel scheduled to open in 2024 in Glendale, Ariz., has partnered with Hapi and Salesforce to personalize and differentiate guest service across the entire resort. The VAI operating team has selected Hapi Guest, a suite of hospitality-ready tools and configurations built for Salesforce CRM, to power a 360-degree personalized guest experience when the hotel opens next year.
The VAI team selected Hapi and Salesforce to deliver experiences that are orchestrated from booking to arrival and throughout the guest’s stay. Differentiated guest experiences start with guest data and the ability to action the data across all channels. Hapi Guest will connect property systems in real time to Salesforce, providing unified guest profiles that can be personalized with intelligence.
The team wanted a partner to help setup and deploy the Salesforce ecosystem. This includes the many one- and two-way integrations to VAI’s operational systems and enhanced hospitality functionality for Salesforce found in Hapi Guest.
“The epitome of delivering exceptional guest experiences resides in accessible, superior data strategically harnessed by hoteliers," VAI Global Development President and CEO Grant Fisher said in a statement. "VAI Resort, as a uniquely integrated entertainment and resort destination, selected Hapi and Salesforce to seamlessly unify diverse experiences, empowering our team to curate impactful memories at each guest touchpoint. These tools enable a cohesive and personalized guest journey, consistent across every area of the resort.”
Upon opening, VAI Resort is set to be the largest resort in Arizona. A $40 million VAI Amphitheater concert stage is combined with a hotel tower that transforms into premium concert viewing from room balconies.