Ascend Capital Group, Taylor Hospitality buy Virginia hotel

The Hotel Weyanoke in Farmville, Va., has been acquired by investment banking company Ascend Capital Group in partnership with Taylor Hospitality. Other terms of the deal were not disclosed. Taylor Hospitality will provide full service hotel management for the Weyanoke and full food-and-beverage management for the Taproot Tavern, Effingham’s and Catbird dining establishments. 

Hotel Weyanoke was built in 1925 in the University town of Farmville, Va. There is 24-hour front desk service, complimentary continental breakfast, onsite restaurants and the only rooftop-bar in Farmville, access to Longwood University’s fitness center, and more.

Hotel Weyanoke is close to state parks, adjacent to Longwood University and near Hampton Sydney College. It is situated near larger Virginia cities Charlottesville, Lynchburg and Richmond. 

"We are thrilled to announce our partnership with Ascend Capital Group, as we embark on the acquisition of the esteemed Hotel Weyanoke," Taylor Hospitality CEO Sean Taylor said in a statement. "Since its magnificent grand opening in 2019, we have closely followed the progress of this uniquely beautiful boutique hotel. It stands apart as one of Virginia's most precious hospitality gems, and we feel privileged to be its stewards. Our deep love for Farmville and its countless offerings fuels our commitment to delivering exceptional experiences to all our valued guests. With our team of dedicated hospitality professionals at the helm, we are poised to create unforgettable moments at this remarkable property."

Weyanoke General Manager Nick Gonzales said he was excited for the Weyanoke’s full potential under their leadership. “Taylor Hospitality has plans to invest in the future of the Weyanoke by helping to expand upon our dedication to hospitality," he said. "We strive to exceed all expectations and allow our collection of restaurants to offer an even greater selection of culinary delights that make us the number one destination in the area.”