Waldorf Astoria brand to compete with Four Seasons, Ritz-Carlton, says Hilton's Vanderslice

Waldorf Astoria brand to compete with Four Seasons, Ritz-Carlton, says Hilton's Vanderslice

John Vanderslice, Hilton Worldwide's global head of luxury and lifestyle brands, talked to Forbes about the expansion of the Waldorf Astoria brand, which is growing rapidly (see Waldorf Astoria Chicago, née The Elysian, and future openings in Bangkok and Jerusalem). When Blackstone bought Hilton Worldwide in 2007, there were five hotels in the Waldorf Astoria portfolio—the number has since swelled to 23 properties, with another 13 in development through 2015. "Backing up the clock a few years ago, I don’t think anyone would have said Hilton and luxury were synonymous, but we’ve put a major focus on it—from the top levels at Hilton,” Vanderslice said. With the openings, Vanderslice is hoping to compete with the big luxury brads: "Think Ritz-Carlton, think Four Seasons," he said.