Soul Community Planet Hotels opens the Laguna Surf Lodge by SCP, a classic, beachfront experience in one of California’s iconic destinations. Located in the heart of Laguna Beach, Calif., the 41-room eco surf lodge sits directly on the sand of the town's beach, an easy walking distance to the acclaimed art galleries, eateries and boutiques of Laguna Beach village.
"A marriage of Laguna Beach’s village character, California’s surf culture and Soul Community Planet’s healthy, kind and green ethos, the Laguna Surf Lodge by SCP is our ode to the unique vibe of Laguna Beach,” SCP Founder and CEO Ken Cruse said in a statement. “We have reimagined this iconic hotel as a hand-crafted, casual beachfront haven for those who appreciate Laguna Beach’s abiding love of life, surf, sun, sand and the arts. In short, the Laguna Surf Lodge by SCP is a place for those who celebrate all that makes Laguna Beach a paragon of cool."
The newly reimagined Laguna Surf Lodge, originally opened in 1948 as the Laguna Riviera Hotel, underwent a multi-million-dollar renovation led by Kelly Ogden of ELK Collective and AC Atherton of Summit Seven D Architecture to update the design aesthetic, landscaping and exterior, incorporating SCP’s distinct brand features throughout. The new hotel’s design aesthetic harmonizes natural wood; woven rattan and textiles; soft, whitewashed tones; bespoke furnishings and earthy textures throughout.
Located directly on the beach, Laguna Surf Lodge is an ode to the classic aesthetic of Laguna’s surf culture; the property has scenic coastal views and direct access to a range of water sports, including surfing and stand-up paddleboarding.
Crafted for relaxation and rejuvenation, the newly renovated guestrooms are a blend of one- and two-bedroom ocean-view suites, family suites with bunks, and king, queen and double rooms, some with private oceanfront decks, and fireplaces. All accommodations emphasize a Scandinavian-inspired bohemian décor, including custom bed frames from MasayaCo, made with natural resources that can be naturally replenished and sustained, reclaimed wood tables from Coyote Custom Woodworks and artwork from local artist Sunday Arvo Surf Club.
Laguna Surf Lodge has SCP’s signature Peaceful Rooms, which are designed to enhance relaxation and create a stress-free sleep environment by eliminating electronics and reducing blue light. Each of the Peaceful Rooms comes equipped with earth-friendly, zero-waste certified Avocado Mattresses and wellness-focused amenities to ensure a restful stay, including oil diffusers, air filters, sound machines, meditation pillows, yoga mats and a curated selection of books to enjoy.
Adventure-minded guests at Laguna Surf Lodge can opt to participate in one or more of the hotel’s "Epic Experiences." SCP Epic Experiences is a brand-wide program designed to help facilitate lasting “take-home value” for SCP guests through intense, guide-led adventures that leverage the culture and unique natural qualities of the destination.