Auberge Resorts Collection, the portfolio of luxury hotels, resorts and residences, has been appointed by the Miami-based global developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach, Fla. The reimagined iconic property is set to open in 2027.
A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the middle of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis. As an Auberge Resorts Collection property, 175 feet of oceanfront property will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects as the lauded firm’s very first oceanfront project.
“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” Dan Friedkin, chairman, Auberge Resorts Collection, said in a statement. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”
Working closely with London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a penthouse, will give guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.
Rising from the shore with Atlantic Ocean views, the property’s new 200-foot-tall residential tower will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences.
The Shore Club Resort & Residences, Auberge Resorts Collection, will have one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and palm-fringed ocean views.
“With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach," said Co-CEO Alex Witkoff. "The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”