As part of its “It Matters Where You Stay” marketing campaign, Hilton launched two new commercials during the Grammy Awards on Sunday night in creative partnership with the advertising agency Havas Chicago.
Titled “For the Fans,” the first spot paid homage to the fans and fandoms that support sold-out stadium tours. In the second of two ads, Hilton depicted an intimate concert setting for fans and Hilton Honors members inside the Conrad Los Angeles. Singer-songwriter (and Grammy winner) Laufey performed inside one of Hilton’s Connecting Rooms.
Both spots are meant to promote how the brand helps connect musicians to their fans, whether providing rooms near performance venues or creating opportunities through the Hilton Honors Experiences platform, including three upcoming exclusive experiences with Laufey:
- Laufey’s Los Angeles Concert: Exclusive first access to tickets to see Laufey in Los Angeles on Aug. 7, complete with exclusive box seating and signed merchandise.
- Laufey’s NYC Concert with Meet and Greet + Hotel Stay: Tickets to Laufey’s sold-out show at Radio City Music Hall in New York on May 4, including premium seating, a meet & greet, signed merchandise and a one-night stay at the Conrad New York Midtown.
- Laufey Nashville Concert with Meet and Greet + Hotel Stay: Tickets to Laufey’s sold out show at Ryman Auditorium in Nashville on April 23, including premium seating, a meet & greet, signed merchandise and a one-night stay at the Hotel Fraye, Curio Collection by Hilton.