Hudson Valley Lighting has launched a collection of products under the brand name Mitzi. The collection is designed to broaden the scope of the Hudson Valley Lighting brand’s reach to a new demographic of consumers and designers who are more budget-conscious.
Inspired by the founder of Hudson Valley Lighting’s grandmother—a painter and antique finder—Mitzi is a new tier of product designed in the Hudson Valley, where the company is headquartered. Mitzi is a collection of chandeliers, pendants, sconces, flush mounts and portables.
Central to the Mitzi brand is a focus on adaptability. Many of the fixtures are designed for consumers who might not be in permanent locations or large spaces, so the products are smaller in scale and require only an outlet plug rather than professional installation. The collection also contains a selection of portables designed for frequent movers.