How to increase a hotel's lobby dwell rate

The hotel lobby serves as the central hub for any hotel, acting as the nerve center for various guest activities. Here, visitors arrive to check in or check out, but in this new era of hospitality, the lobby is so much more than this. From attracting the business leisure customer to creating the ultimate space of relaxation, the lobby is a multi-functional space, and hotel designers need to start getting creative with it. A high dwell rate in your lobby or reception area indicates two things: the creation of a luxurious space and active engagement from your guests with the immersive experience you've crafted.

Given the significance of the hotel lobby, careful consideration must be given to every intricate aspect of its layout. The selection and arrangement of furniture and design elements can truly make a remarkable impact.

Add Some Green

Biophilic design focuses on integrating natural elements and connections with nature into interior spaces. Consider incorporating features such as living green walls, indoor plants, natural light and natural materials like wood and stone. These elements not only provide aesthetic appeal but also have a positive impact on guests' well-being by improving air quality, reducing stress levels and fostering a sense of tranquility.

In addition to biophilic design, it is crucial to emphasize sustainability throughout the lobby's design. Opt for eco-friendly materials, such as reclaimed wood or recycled materials, for furniture and fixtures. Install energy-efficient lighting systems, and low-flow water fixtures, and implement recycling stations to minimize waste.

Investing in durable and well-made products is essential to withstand the elements and ensure longevity in your hotel lobby design. Unalome Interior ensures that all its products are crafted using sustainably sourced, high-quality materials. The entire supply chain, from the initial design phase to the shipping process, adheres to fair and ethical practices. The furniture, which carries a meaningful story, not only promotes sustainability but also captivates guests with a sense of curiosity. Opting for high-quality wood instead of inexpensive woven plastic materials can make a significant difference in both aesthetics and environmental impact.

Immerse Your Guests in Local Culture

Whether it's a large hotel group or a smaller boutique establishment, modern travelers are increasingly seeking unique and immersive experiences. One effective way to cater to this demand is to incorporating local elements into the lobby design. By using artwork, cultural references and materials that reflect the local environment, hoteliers can create a distinct sense of place and offer guests an authentic experience that connects them with the local culture and community.

Integrating local elements in the lobby design allows hoteliers to differentiate their property and provide guests with a memorable stay. By showcasing artwork, crafts, or design motifs that are representative of the region, guests can gain a deeper understanding of the destination's heritage and traditions. This sense of connection fosters a more enriching experience, enhancing overall guest satisfaction.

Furthermore, when considering the natural environment, aligning the lobby design with the local surroundings enhances the credibility of the brand's message and reinforces the immersive experience. For example, selecting furniture made from materials like marble and light wood can evoke a different ambiance compared to using darker teak wood and richer color schemes. By carefully choosing design elements that harmonize with the natural surroundings, hotels can create a cohesive and authentic environment that resonates with guests.

By incorporating local elements into the lobby design, hotels can infuse their spaces with a sense of place, showcasing the unique characteristics of the destination and creating a truly memorable experience that will have guests returning time and time again.

Take Your Space To the Next Level

When designing a hotel lobby, avoid the pitfall of creating a monotonous space where all furnishings are at the same level. With the presence of check-in/reception desks, baggage drop counters and other customer service areas, there is an opportunity to introduce multi-level elements that enhance the aesthetics.

To achieve a more visually appealing and inviting environment, consider integrating seating areas and a coffee table within the reception space of the lobby. This not only adds functionality but also introduces a sense of comfort and relaxation for guests. Additionally, optimizing the floor space by incorporating standing plants and other decorative elements can help soften the overall room atmosphere.

By carefully considering the arrangement and integration of various levels within the lobby, you can elevate the overall design and create a dynamic space that engages and delights guests from the moment they enter.

Cater for the Digital Nomad

In the wake of the COVID-19 pandemic, remote work has become normal practice for many businesses. This newfound flexibility lets people work from anywhere and present a valuable opportunity for hotels to transform their lobbies into destination spaces rather than mere transitional areas. By incorporating coworking spaces, hotels can cater to the needs of these digital nomads.

To support productivity and connectivity, it is crucial to provide technology services such as reliable Wi-Fi and convenient charging stations. When designing the coworking space, strike a balance between professionalism and creativity. Hotel lobbies that have unique decor and artwork can inspire remote workers, helping them overcome creative blocks.

Modular seating arrangements offer versatility and adaptability, accommodating various group sizes and work styles. Consider incorporating modular sofas, chairs and ottomans that can be easily rearranged to create different seating configurations. This promotes flexibility within the coworking space, allowing guests to customize their surroundings according to their specific needs.

Ako Ardalan is the CEO and co-founder of Unalome.