Hyatt Hotels Corporation has revamped the Hyatt Place brand in response to guests’ and owners’ evolving needs.
The hotel group used direct owner and guest input to inform the brand’s updates in design, dining, technology and new-found focus on well-being. Hyatt Place aims to boost guest experience through this upcoming remodel. “We are keeping the brand relevant and fresh by focusing on giving our guests more customization and control during their travels, developing deeper relationships with our World of Hyatt members and personalized well-being experiences for our guests," Jim Chu, global head of development and owner relations for Hyatt, said in a statement. "By evolving and elevating the brand’s offerings, we believe that we will create a best-in-class experience that will truly redefine the select service category, just as we did 12 years ago when we launched the Hyatt Place brand.”
The Hyatt Place redesign aligns with Hyatt Hotels’ global expansion plans for the brand. The Hyatt Place brand has grown 75 percent during the past five years, with more than 305 hotels open in more than 200 cities around the world.
Here are the newest elements to the Hyatt Place hotel model.
The revamped Hyatt Place brand includes updates in guest connection and customization. Starting with the guestrooms, the space will come with purposeful furniture for keeping guests organized and productive, separating the room into distinct zones to sleep, work and relax. Elements such as new mattresses, black-out shades and warm-colored lighting will be added to enhance sleep quality.
The newly redesigned Hyatt Place bathroom will have larger vanity counter space with multidirectional lighting and greater distance between the mirror and vanity. The remodel will also have a walk-in shower with a footrest and a larger amenity tray.
The updated lobby will aim to drive guests to leave their rooms and socialize.
The new dining offerings will include a new free breakfast menu, a redesigned coffee bar and coffee program and an evening lounge with a cocktail and dinner menu.
The Hyatt Place brand will incorporate new technology offerings, including early check-in and mobile entry.
Hyatt Place also is testing a number of collaborations with well-being and fitness apps as part of the brand’s well-being push. These new collaborations, including one with a bike-sharing platform, are set to roll out between 2018 and 2019.
One of the announced collaborations is with Exhale. The partners will offer Exhale-branded fitness and mindfulness video content through Hyatt’s mobile app along with enhanced fitness facilities for guests. Exhale will also extend privileges and rates to Hyatt Place guests in Exhale markets.