Choice Hotels to expand midscale presence in the West

A total of 15 hotels will be developed in California and Arizona as part of the deal. Pictured: The Sleep Inn/Mainstay Suites in Meridian, Miss. Photo credit: Choice Hotels International

Choice Hotels International signed an agreement with Clovis, Calif.-based hotel developer Jay Virk to develop 15 new-construction midscale hotels in the Western region of the U.S. through 2026.

As part of the agreement, five Sleep Inn hotels and five dual-brand Sleep Inn and MainStay Suites properties will be built across California and Arizona. The Sleep Inn hotels will be located in Elk Grove, Manteca, Three Rivers, Turlock and Watsonville, Calif. The Sleep Inn/Mainstay Suites dual-brand hotels will be located in Phoenix; Merced, Palmdale, Palm Desert and Porterville, Calif.

"Our decades of midscale expertise and proven brands continue to attract developers coast to coast," Brian Quinn, VP and head of development, new construction brands at Choice Hotels, said in a statement. "The Sleep Inn brand's refreshed prototype appeals to owners by having the lowest cost-to-build in the segment. In addition, the Sleep Inn and MainStay Suites dual-brand offers operational efficiencies and a diverse model that serves business, leisure and extended-stay guests—we're proud that this concept now has over 100 hotels open or in the pipeline."

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"Choice is an innovator, both in the midscale segment and in the resources they provide to franchisees, which is why we sought this agreement," Virk said in a statement. "The Sleep Inn and MainStay Suites brands provide guests with flexibility to suit a variety of travel occasions. We're excited to collaborate with Choice for the first time and can't wait to open these hotels for guests traveling to California and Phoenix."

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