Driftwood begins development on Florida’s next dual-branded Hilton

Pictured from left: Isaac Lake, director of key partners of Hilton; Greg Wyka, president of First Florida Constructors; Carlos Rodriguez Jr., COO of Driftwood Acquisitions & Development; Carlos Rodriguez Sr., CEO of Driftwood Acquisitions & Development; Dean Trantalis, Mayor of Fort Lauderdale; Dev Motwani, president and CEO of Merrimac Ventures; Ramola Motwani, chairman of Merrimac Ventures; and Nitin Motwani, partner of Merrimac Ventures. Photo credit: Driftwood Acquisitions & Development (The property will be managed by DAD’s North Palm Beach management arm—Driftwood Hospitality Management—and is expected to open in early 2020.)

Driftwood Acquisitions & Development began development on the $50-million, dual-branded Tru by Hilton and Home2 Suites by Hilton hotel in Fort Lauderdale, Fla. Located at 315 NW 1st Avenue, the property will be managed by DAD’s North Palm Beach management arm—Driftwood Hospitality Management—and is expected to open in early 2020, merging two of Hilton’s popular brands in the Flagler Village neighborhood in downtown Fort Lauderdale. A groundbreaking event took place, welcoming more than 60 attendees, including representatives from Hilton, Driftwood’s co-development company Merrimac Ventures, as well as local dignitaries and special guests.

“Fort Lauderdale is booming with development and undergoing an extensive urban revitalization, and this unique dual-branded hotel is the perfect addition to the area,” Carlos Rodriguez, CEO of DAD, said in a statement. “We are pleased to be working with our partners at Hilton once again, creating an exciting new destination for a cross-generation of leisure and business travelers to visit while exploring all that the area has to offer.”

Tru is Hilton’s newest midscale offering, providing travelers with a colorful design language emphasizing personalization and efficient guestroom layouts. Home2 Suites is Hilton’s midscale all-suite hotel brand, and includes contemporary accommodations and customizable guestroom design.

“We are excited to celebrate the continued expansion of our dual-branded hotel portfolio, as well as this unique new property in the downtown Fort Lauderdale market,” Isaac Lake, director of key partners for Hilton, said in a statement. “The Tru and Home 2 Suites brands perfectly complement each other, providing guests with a game-changing, contemporary, fresh experience in an affordable way.  We look forward to our growing partnership with Driftwood and working together to make this property a success.”

When it opens, the new-build hotel will rise to 19 stories and include two lobbies—each of which will include its own breakfast bar, lounge and other brand-specific amenities. The lobbies will be connected by an indoor corridor and will share the same elevator bank. The property will also offer 102 parking spaces available to guests for a nightly rate, an outdoor pool deck complemented by an outdoor bar, a fitness center and 4,843 square feet of private event and conference space.

Upon completion, the property will have 112 Tru guestrooms and 106 Home2 Suites guestrooms. The Tru portion of the hotel will be designed to appeal cross-generationally, and complimentary amenities will include the brand’s signature “Top It” breakfast, coffee and tea; mobile check-in and Digital Key available through the Hilton Honors mobile app; and expanded Wi-Fi bandwidth.

The pet-friendly Home2 Suites portion of the hotel will offer extended-stay guests the amenities and services they need to feel comfortable,with the flexibility to customize their suite to their style and preference. Guestrooms will have en-suite kitchens, and guests will enjoy complimentary Wi-Fi, inviting communal spaces and more. Trademark Home2 Suites amenities will be present, including Home2 MKT for grab-and-go items and the Inspired Table, a complimentary daily breakfast that includes more than 400 potential combinations.

Located five miles Fort Lauderdale–Hollywood International Airport, and less than a mile from the newly-opened Brightline downtown Fort Lauderdale high-speed train station, the property’s central location will provide guests with easy access to some of the city’s finest boutiques and restaurants on Las Olas Boulevard and local landmarks including Fort Lauderdale Beach, Hugh Taylor Birch State Park, Bonnet House, Florida Atlantic University and Keiser University.