First Nobu Hotel, Residences and Restaurant signed for Brazil

Pictured: The Nobu Hotel Riyadh, Saudi Arabia.

Nobu Hospitality, which was founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, officially launched its global expansion through South America. Nobu's debut in the region will be in Sao Paulo, Brazil with a mixed-use property consisting of a Nobu Hotel, residence and restaurant.

Nobu Hotel Sao Paulo in the Wall Street district of the city is being operated under an ownership agreement with Ester Endo, CEO and founder of Address Consulting and Associates, and Fabiano Barletta, a commercial partner. The Nobu Hotel will also have approximately 161,459 square feet of residential space. This will be the second exclusive Nobu Residences project following the planning, launch and sales of Nobu Residences Toronto.

The Nobu brand, which currently spans across five continents, opened its first property in 2013 as a boutique hotel within Caesars Palace Las Vegas. The Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel Shoreditch London, Nobu Hotel Ibiza Bay opened in 2017. Other Nobu Hotels are in development for Palo Alto, Marbella, Riyadh, Los Cabos, Chicago, Barcelona, Toronto and Bahrain.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Nobu's Barcelona hotel, which will replace the Gran Hotel Torre Catalunya once renovations are complete, was just signed last week through a management contract with Spanish real estate and hotel company Selenta Group. As Nobu's fourth European hotel and third Spanish property, the 250-guestroom Nobu Hotel and Restaurant Barcelona is set to open in 2018 under the Selenta Group collection.

Suggested Articles

U.S. hotel performance data for the week ending July 11 showed mostly flat occupancy and lower room rates from the previous week.

The franchisor’s president and CEO draws on his breadth of experience to lead through the pandemic and grow his company’s two brands.

Serta Simmons Bedding is partnering with HeiQ Group to create a mattress that can kill the virus causing the COVID-19 pandemic.