Hard Rock International announced details of its Hard Rock Entertainment World proposal, which is slated to be one of the largest resort destinations in Europe. The project in Vila-seca and Salou in Catalonia's Tarragona province in Spain will have a combination of hotels and convention areas, with entertainment, dining and shopping available to guests.
The project, whose complete zoning plan has already been approved by the Catalan government, has a maximum capacity of about 8.02 million square feet for all the different uses. Global investment is estimated at $2 billion, including the cost of the land and infrastructure needed, and the project will be developed in phases.
Phase 1 will be the construction of the Hard Rock Hotel & Casino Tarragona integrated resort. Hard Rock will collaborate with PortAventura to develop a family-oriented, guitar-shaped Hard Rock Hotel with 600 guestrooms spread across approximately 1.7 million square meters of space. Hard Rock will also partner with Value Retail on a tourism shopping mall of approximately $108,000 square feet, which will have more than 75 shops. PortAventura and Value Retail have always supported the possible development of a complementary integrated resort on the land adjacent to PortAventura.
Among the largest in Europe, the casino will have 1,200 slot machines and 100 table games. The Hard Rock Hotel & Casino Tarragona will also have an approximately 65,000 square-foot pool and pool deck. The entertainment destination will have concert capacity in excess of 15,000 people, and a Hard Rock Live performance venue that will host regional and international musical acts and shows. It will also have a Hard Rock Cafe and a Rock Shop, with authentic Hard Rock merchandise.
Hard Rock Entertainment World will bring thousands of new jobs and foreign direct investments to the destination. The minimum investment of phase 1 is expected to exceed $687.8 million, and is estimated to create more than 11,500 direct and indirect construction and ongoing jobs along with an economic impact to the region of over $1.4 billion.