Hard Rock International to develop one of the largest resorts in Europe

Hard Rock Entertainment World in Catalonia follows the opening of the company's first location in Spain, the Hard Rock Hotel Tenerife.

Hard Rock International announced details of its Hard Rock Entertainment World proposal, which is slated to be one of the largest resort destinations in Europe. The project in Vila-seca and Salou in Catalonia's Tarragona province in Spain will have a combination of hotels and convention areas, with entertainment, dining and shopping available to guests. 

The project, whose complete zoning plan has already been approved by the Catalan government, has a maximum capacity of about 8.02 million square feet for all the different uses. Global investment is estimated at $2 billion, including the cost of the land and infrastructure needed, and the project will be developed in phases.

Phase 1 will be the construction of the Hard Rock Hotel & Casino Tarragona integrated resort. Hard Rock will collaborate with PortAventura to develop a family-oriented, guitar-shaped Hard Rock Hotel with 600 guestrooms spread across approximately 1.7 million square meters of space. Hard Rock will also partner with Value Retail on a tourism shopping mall of approximately $108,000 square feet, which will have more than 75 shops. PortAventura and Value Retail have always supported the possible development of a complementary integrated resort on the land adjacent to PortAventura.


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Among the largest in Europe, the casino will have 1,200 slot machines and 100 table games. The Hard Rock Hotel & Casino Tarragona will also have an approximately 65,000 square-foot pool and pool deck. The entertainment destination will have concert capacity in excess of 15,000 people, and a Hard Rock Live performance venue that will host regional and international musical acts and shows. It will also have a Hard Rock Cafe and a Rock Shop, with authentic Hard Rock merchandise.

Hard Rock Entertainment World will bring thousands of new jobs and foreign direct investments to the destination. The minimum investment of phase 1 is expected to exceed $687.8 million, and is estimated to create more than 11,500 direct and indirect construction and ongoing jobs along with an economic impact to the region of over $1.4 billion.

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