The Labs Collective unveiled its extended-stay brand, Stay, with the scheduled opening of its first location in Hawley Wharf, Camden in London.
Opening in its entirety this March, STAY will have flexible accommodation, with guests allowed to stay for weeks or even months.
The 169 apartments with one-, two- or three-bed options—each with a full kitchen and living area—are designed by the Labs Collective’s in-house interior designer, Yaara Gooner. The apartments will be more than double the size of a typical hotel room, starting from 55 square meters (592 square feet).