Rotana is planning to expand its presence in Saudi Arabia as part of the country's Saudi Vision 2030 plan, capitalizing on the mid-market lodging demand.
As part of the initiative, the company will open five new hotels in Riyadh, Jeddah, Al Khobar, Medina and Dammam under its Centro by Rotana and Rayhaan by Rotana brands. The new hotels will add more than 1,150 guestrooms to Rotana's portfolio, which already includes four hotels with 1,258 guestrooms in Riyadh, Jeddah and Makkah. Two of these hotels are in the midscale sector.
Four Centro by Rotana hotels are slated for Riyadh, Jeddah, Al Khobar and Medina, while the the Dana Rayhaan by Rotana will open in Dammam.
The new lineup is set to push Rotana closer to meeting its goal of operating 100 hotels by 2020. These hotels will join the group's recent pipeline additions slated to open by the end of 2018. Rotana will open 14 new hotels across the UAE, Saudia Arabia, Turkey, Iraq, Iran and Tanzania under its Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels by Rotana and Rayhaan Hotels & Resorts by Rotana brands.
The upcoming hotels will join three Rotana hotels scheduled to open in the first quarter of 2018. The 156-room Centro Olaya Riyadh will open in the center of the city while the 247-room Centro Corniche, Al Khobar will open on the Al Khobar Corniche near the sea. The 189-room Centro Salama, Jeddah will open next to Centro Shaheen in the center of Jeddah.