SBE on track to double global footprint by 2021

Designed by Marcel Wanders, the Mondrian Doha opened in October as SBE's first Middle Eastern hotel. (As part of SBE's global expansion, the hotel group will debut two brands in Latin America and the Middle East. )

SBE has signed another 10 deals to bring its hotels, residences and restaurants to new territories in Latin America and the Middle East through a mix of management and licensing agreements. The company has planned to double its global hotel footprint by 2021. 

Latin America

Licensing and management deals have been signed for SBE's flagship SLS brand with plans to open in Mexico, Uruguay and Argentina. 

In Mexico, SBE will manage SLS Mexico City Pedregal, a 150-guestroom hotel with 150 branded residences the Pedregal area of Mexico City. The SLS Cancun, Mexico and SLS Zihuatanejo, Mexico will begin operating in 2020. The agreement with Mexico City-based residential developer IDU will see the new-build open in 2021. SBE's Mondrian brand will debut in Mexico in Playa del Carmen with a licensing deal for a 100-guestroom condominium hotel expected to open in 2021. The deal with Howard Hospitality Group will see the Mondrian brand hotel built on the Yucatán Peninsula's Riviera Maya in downtown Playa del Carmen. Construction will begin in Q3 2018.
Additionally, SBE has approved projects with approximately 300 guestrooms for developing SLS Punta del Este Residences in Uruguay. SLS Pilar Residences will also open in 2020—a 173-guestroom residential project in Pilar, Buenos Aires, Argentina with Barza.

Middle East

Adding to its Middle Eastern pipeline, SBE is working with its partner from Mondrian Doha, Al Hamla Real Estate Investments, to introduce the SLS brand to The Pearl development in Doha, Qatar. The SLS Doha will have a 200-guestrooms managed hotel, 100-guestroomresidence and 50 serviced apartments. It is slated to open in 2020. Mondrian Doha marked the opening of SBE's first Middle Eastern hotel this October. Designed by Marcel Wanders, Mondrian Doha has 270 guestrooms. Hyde Doha will debut 114 managed serviced apartments to Doha's business district near Rawdat Al Khail Street, which is expected to open in 2020.

The company has planned to open two new properties in Dubai, UAE, including a Mondrian in 2019 and Delano in 2018. Owned by IFA and managed by SBE, Delano Dubai will have 110 guestrooms and 95 residences. 

The Sanderson Ortakӧy will launch in Istanbul, marking the brand's first foray outside of London. The 40-guestroom hotel will be managed by SBE and owned by EMTA AŞ on the Bosphorous.

North America 

Following the announcement of Mondrian Park Avenue which opened this October, SBE will strengthen its presence in North America, including plans to manage an Originals in Los Angeles. SBE has added 10 new deals to its expanding global growth pipeline, which will see SBE open SLS Hotels and Residences in various locations. These openings include SLS Baha Mar Hotel & Residences at the $4.2 billion resort destination in the Bahamas in November 2017 and SLS LUX Brickell, SBE's second SLS Hotel & Residences to open in the Miami area, in February 2018. The Philippe Starck-designed SLS Hotel & Residences Philadelphia, U.S., SLS Atlanta, U.S. and the Piero Lissoni-designed SLS Washington D.C., U.S. will open in 2019.