Starwood to make Armenian debut next year

Starwood Hotels & Resorts Worldwide has announced plans to make its Armenian debut. In the summer of 2017, The Alexander, a Luxury Collection Hotel, will open in Yerevan as part of a partnership with Tsupani CJSC.

“On the heels of surpassing the 100th-hotel milestone, The Luxury Collection continues its rapid expansion with the signing of The Alexander in the historic destination of Yerevan,” Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. 

“In addition to being the first Starwood hotel in Armenia, the signing of The Alexander showcases our commitment to the burgeoning CIS travel market,” Anatoly Kondratenko, senior director of Starwood development for Europe, Africa and Middle East, added

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The Alexander will be close to the Republic Square, close to the Institute of Ancient Manuscripts (known for its literary anthology dating back to the ninth century), the seven fountains and the History Museum and National Art Gallery, the largest art museum in Armenia. 

The new-build property will have 114 rooms.

Currently, Starwood operates nine hotels in The Commonwealth of Independent States (CIS) under five of its brands, including The Luxury Collection, W, St. Regis, Sheraton and Four Points by Sheraton. Starwood is expanding its presence across the region with five new hotels expected to open by the end of 2018. These include The Alexander in Yerevan, The St. Regis Astana and The Residences at The St. Regis Astana, Four Points by Sheraton hotels in Krasnodar and Moscow Vnukovo Airport, as well as Sheraton Rostov-on-Don in Russia.

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The hotel will implement a new, branded mobile app that delivers control to guests and GEMS, a back-office tool that streamlines operations.

The U.S. is now the only region that has yet to turn a positive month of profit since the COVID-19 pandemic took hold.

While occupancy largely was flat week over week during the seven-day period ending Sept. 19, rate and revenue both declined.