Starwood Hotels & Resorts Worldwide is set to debut its Aloft brand in Peru, with two new properties in the country’s capital. In 2018, The Aloft Lima Miraflores and Aloft Lima Costa Verde will open in the Miraflores district.
Both hotels are owned by and managed by Peruvian hospitality company Libertador, which also owns and manages three Starwood hotels under The Luxury Collection brand in Cusco, Urubamba and Paracas and The Westin Lima Hotel & Convention Center.
The Miraflores neighborhood, Jorge Melero, CEO of Libertador Hotels, Resorts & Spas, said, has “a growing tourist demand.” The two Aloft hotels, he added, will complement the existing Westin Lima Hotel & Convention Center in San Isidro.
Five years after its launch in Latin America with the opening of Aloft Bogota Airport, the brand is set to more than double its footprint in Latin America, with six hotels in operation, including Aloft Asuncion that opened its doors this month, and more than six hotels set to open in the next three years.
Aloft is Starwood’s fastest-growing brand, with 100 hotels in 16 countries now open and the company’s second largest pipeline in hotels.