Wyndham Hotel Group signs new development deal to expand in Europe

Wyndham Garden Berlin Mitte, Germany. Photo credit: Wyndham Hotel Group(Image: Wyndham Hotel Group)

Wyndham Hotel Group and German hotel management group Novum Hospitality have signed a long-term agreement to develop new hotels across Europe. 

The new hotels are set to open in Germany, Austria, Belgium, The Netherlands, Poland, the UK and Republic of Ireland. They will operate under the Wyndham, Wyndham Grand, Wyndham Garden, Ramada, Ramada Encore Tryp by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands. “We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future," David Etmenan, CEO and owner of Novum Hospitality, said in a statement.

The Wyndham-branded hotels will join Novum Hospitality's portfolio of 160 hotels with 20,000 guestrooms across Europe. These operate under the hotel group's brands Novum Hotels, Select Hotels and Niu. 

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Wyndham Hotel Group signed a similar contract with GS Star in March 2017 to expand the Super 8 brand across Austria, Switzerland and The Netherlands. The two groups opened a Super 8 in Freiburg, Germany last year with additional plans to open three new Super 8 hotels in Mainz, Oberhausen and Hamburg by the end of 2018. Wyndham and GS Star will open more than 850 additional guestrooms to the brand's portfolio in Europe through the new openings. The two companies also plan to open even more Super 8 hotels across Europe in the next few years. The first to open within this development pipeline will be the 181-room Super 8 in Dresden in early 2019. 

Wyndham Hotel Group also signed an agreement with Zeus International—just a few days after the agreement set with GS Star—to develop 20 hotels through conversions or new construction within the next 10 years in Greece, Cyprus, Bulgaria and Romania. The first hotels opened under the deal were the 108-room Wyndham Loutraki Poseidon Resort and the 207-room Ramada Loutraki Poseidon Resort, which opened last year. The next properties slated to open in 2018 are the 130-room Wyndham Garden Attica Riviera and the 352-room Ramada Plaza Attica Riviera. Wyndham and Zeus International initially partnered to open the Wyndham Grand Athens in December 2016 prior to signing their recent agreement.