Wyndham steps up soft-brand growth across Canada

Georgian Bay Hotel & Conference Centre in Collingwood, Ontario. Photo credit: Wyndham Hotels & Resorts

Since launching fewer than 18 months ago as Wyndham Hotels & Resorts’ first soft-brand, Trademark Collection by Wyndham, has expanded significantly in Canada with a dozen recently signed hotels and resorts across the country. 

These additions—five of which have opened doors in British Columbia and Ontario, and another seven set to open within the next year in Nova Scotia, New Brunswick, Alberta and Saskatchewan—have brought the brand to more than 100 hotels in North America and Europe.
The brand’s Canadian properties join nearly 50 hotels across the U.S. 
One of the most recent additions to the soft brand’s portfolio is the Georgian Bay Hotel & Conference Centre, Trademark Collection by Wyndham, in Collingwood, Ontario. The 94-room property is a 90-minute drive from Toronto Pearson International Airport. Recent renovations added contemporary design to the lobby, restaurant, on-site spa, indoor pool, standard guestrooms and nearly 9,400 square feet of meeting and event space, which can accommodate up to 400 guests. 
Another new addition is The Plaza Hotel, Trademark Collection by Wyndham, in Kamloops, British Columbia. Built in 1928, the 67-room hotel in downtown Kamloops balances modern decor and amenities with historic British Columbian charm. 

The company has signed two franchise agreements that will bring seven Trademark hotels to four additional Canadian provinces. Wyndham recently executed a deal with Advanced Lodging for three hotels in Eastern Canada scheduled to open under the Trademark brand by the end of the year: Chateau Bedford in Halifax, Nova Scotia; Chateau Moncton in Moncton, New Brunswick; and Chateau Saint John in Saint John, New Brunswick, located a little over 1 mile from Wyndham’s Canadian-based contact center. In Western Canada, another four Trademark locations will open in 2019 in Alberta and Saskatchewan through a franchise agreement with Royal Hotel Group.


Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Suggested Articles

PPHE reported 3.4% growth in full-year like-for-like Ebitda to £117.4m, crediting the company’s £100m refurbishment programme.

In 2020, Hotel Management is spotlighting hotel operators from all corners of the U.S. This installment focuses on companies based in the South.

Driftwood Capital plans to open the 198-room Canopy by Hilton Tempe (Ariz.) Downtown early this spring.