Serta launches new product line for hotels

Serta Hospitality has launched a new Perfect Sleeper Endurance Series product line designed for the hospitality market. The new portfolio uses the company's HeiQ V-Block antimicrobial technology to support hotel cleaning protocols.

“Serta Perfect Sleeper mattresses remain synonymous with exceptional comfort and unparalleled durability,” said Steve Tipton, VP of Hospitality for Serta Simmons Bedding. “The new Endurance Series builds on that legacy, adding advanced technology like HeiQ V-Block and distinctive components that allow hotel brands to invest in unique, memorable sleep experiences.”

The new line spans every price point and mattress construction and includes several key features:

  • HeiQ V-Block antimicrobial technology has been infused into the mattress fabric, creating a protection shield to the mattress surface that kills bacteria on contact. The technology is hypoallergenic and free from harmful chemicals.
  • The Comfort Last Construction with Total Edge Foam Encasement provides dual edge support with border rods to strengthen the mattress edges.
  • BodyLoft foam promotes a balanced sleeping temperature with breathable material that enhances both airflow and moisture wicking at the sleep surface.
  • Breathable, gel-infused Cool Twist Gel Foam cradles the body and helps promote airflow for a cooler night’s sleep.
  • HexCloud Gel Foam, available in select models, uses gel foam with geometric cutouts to deliver cool, contouring pressure relief.
  • Continuous Support Innerspring technology promotes proper back support and undisturbed sleep by combining continuous coil design with head-to-toe coil construction.