Take a look at Taco Bell’s limited-time resort

Taco Bell’s Palm Springs, Calif., resort ends its limited-time run on Aug. 12. The Bell: A Taco Bell Hotel & Resort, first announced nearly three months ago, took over the V Palm Springs and featured musical performances, exclusive dishes and a branded salon and gift shop.

Reservations for the resort went on sale in late June and sold out in two minutes. Guests came from 21 different states to stay at the resort, including a couple celebrating their honeymoon after tying the knot at the Taco Bell Cantina in Las Vegas in July.

The Bell: A Taco Bell Hotel & Resort officially opened Aug. 8 with an opening ceremony attended by Palm Springs city council members and local dignitaries. Taco Bell’s senior director of retail engagement and experience, Jennifer Arnoldt, cut a ceremonial ribbon made of hot sauce packets.


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The property's entertainment schedule included DJ performances during the day and musical performances from Wallows, Whethan, Fletcher and Tate Tucker in the evening. The hotel’s salon offered Taco Bell-themed options, including “Cinnamon Twist Braids, Baja Manis and Fire Fades.” At the hotel’s gift shop, guests could buy commemorative swimsuits and shirts, as well as other Taco Bell-branded merchandise.

Photo credit: Taco Bell Corp.

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