Choice Hotels International has filled five leadership roles. A mix of promotions and new hires, the appointments are all at the VP or regional VP level.
Choice promoted Megan Brumagim to VP, brand management, design and compliance, where she oversees the strategy, growth and performance for the Comfort, Sleep Inn, Quality Inn, Clarion, Econo Lodge and Rodeway Inn brands. In her last role, senior director for signature brands, Brumagim led the multiyear, $2.5 billion effort to transform the company’s Comfort brand.
Duane Hart joined Choice as VP, business and analytic services. The new role places him in charge of the overall analytics strategy and vision for the company. Hart came to Choice from Hilton, where he worked as senior director of digital, customer and marketing analytics and then VP of data and analytics operations.
Choice moved Anna Scozzafava to the newly created role of VP of brand strategy and operations, extended stay. Scozzafava, who joined Choice more than eight years ago as project manager, corporate and business strategy, most recently served as VP of strategy and planning.
Anne Smith, who has been with Choice for more than six years, transitioned to VP of strategy and planning. Formerly VP of brand management, design and compliance, Smith now oversees the company’s corporate strategy and business transformation functions.
Choice shifted Anthony Goldstein to regional VP, new construction, west. He is tasked with accelerating the company’s goal of westward expansion for its Comfort and Sleep Inn brands. He previously held a similar position for Choice’s conversion brands, where he realigned and expanded the west conversion team while consistently exceeding sales goals.