Red Roof’s RediCard rewards program is being updated to allow users to purchase gift cards from retailers such as Amazon and Target, or consumer products from Red Roof’s online catalog, including Apple products, cameras, luggage, watches and more. Points earned through the use of RediCard will retain their ability to be redeemed for free room nights at Red Roof locations.
“More than ever, rewards are influencing consumer decisions,” Andrew Alexander, president of Red Roof, said in a statement. “Although Red Roof already has the most robust and rich rewards program in its class, enhancing the program will result in a more loyal customer base and also further differentiate us in this highly competitive marketplace. At Red Roof, we know that loyalty deserves benefits and RediCard is the embodiment of our appreciation and gratitude for our loyal customers.”
Red Roof's brand-wide points requirements reward guests with a free night after 7,000 points for RediCard members. Guests are able to earn 10 points for every dollar paid toward a room rate, and can then use these points to book future stays at RedRoof.com, in person at a Red Roof property or by calling 800.RED.ROOF. RediCard members will also have immediate online access to earned rewards.
Over the summer, Red Roof also redesigned its website, RedRoof.com, to offer streamlined booking features designed around a mobile-first mindset. The new site also stores traveler preferences and booking habits for future searches.
Additionally, in support of the industry-wide Search Smarter campaign to educate travelers on the dangers of fake booking websites, Red Roof is launching its Type Don’t Click campaign to promote safe, authentic bookings. According to the American Hotel & Lodging Association, there has been a 250-percent increase over the past two years in the number of consumers who have fallen victim to online booking scams.
To combat this, Red Roof announced its Type Don’t Click campaign, urging travelers to type RedRoof.com directly into their browsers to avoid booking scams, lost reservations, additional fees and ruined vacations while guaranteeing that they receive the room and rate they reserved. Type Don't Click makes the case that booking directly gives travelers the peace of mind that their reservation is safe and the confidence that they are interacting with the real Red Roof.
The company is also offering discounted rates for RediCard members who book directly with the company at least two days in advance of their stay. On top of that, Red Roof is offering a RediPromise Guarantee, which states that if a traveler booking on RedRoof.com locates a lower rate within 24 hours of booking a room, Red Roof will adjust their reservation to match the lower rate while taking 15 percent off the total price.