Red Roof's updated RediCard allows purchases at Amazon, Target and more

Red Roof's RediCard now allows guests to redeem points for products and free rooms.

Red Roof’s RediCard rewards program is being updated to allow users to purchase gift cards from retailers such as Amazon and Target, or consumer products from Red Roof’s online catalog, including Apple products, cameras, luggage, watches and more. Points earned through the use of RediCard will retain their ability to be redeemed for free room nights at Red Roof locations.

“More than ever, rewards are influencing consumer decisions,” Andrew Alexander, president of Red Roof, said in a statement. “Although Red Roof already has the most robust and rich rewards program in its class, enhancing the program will result in a more loyal customer base and also further differentiate us in this highly competitive marketplace. At Red Roof, we know that loyalty deserves benefits and RediCard is the embodiment of our appreciation and gratitude for our loyal customers.”

Red Roof's brand-wide points requirements reward guests with a free night after 7,000 points for RediCard members. Guests are able to earn 10 points for every dollar paid toward a room rate, and can then use these points to book future stays at RedRoof.com, in person at a Red Roof property or by calling 800.RED.ROOF. RediCard members will also have immediate online access to earned rewards. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Over the summer, Red Roof also redesigned its website, RedRoof.com, to offer streamlined booking features designed around a mobile-first mindset. The new site also stores traveler preferences and booking habits for future searches.  

Additionally, in support of the industry-wide Search Smarter campaign to educate travelers on the dangers of fake booking websites, Red Roof is launching its Type Don’t Click campaign to promote safe, authentic bookings. According to the American Hotel & Lodging Association, there has been a 250-percent increase over the past two years in the number of consumers who have fallen victim to online booking scams.

To combat this, Red Roof announced its Type Don’t Click campaign, urging travelers to type RedRoof.com directly into their browsers to avoid booking scams, lost reservations, additional fees and ruined vacations while guaranteeing that they receive the room and rate they reserved. Type Don't Click makes the case that booking directly gives travelers the peace of mind that their reservation is safe and the confidence that they are interacting with the real Red Roof.

The company is also offering discounted rates for RediCard members who book directly with the company at least two days in advance of their stay. On top of that, Red Roof is offering a RediPromise Guarantee, which states that if a traveler booking on RedRoof.com locates a lower rate within 24 hours of booking a room, Red Roof will adjust their reservation to match the lower rate while taking 15 percent off the total price.

Suggested Articles

The absolute occupancy and RevPAR levels were the lowest for any Q3 in STR’s U.S. database.

Implementation of Volara’s contactless guest engagement and touchless room controls system is part of a rollout by Viceroy Hotels & Resorts.

U.S. hotel occupancy was virtually flat at 50.1 percent during the week of Oct. 11-17, according to the latest data from STR.