Virgin Hotels Collection, the hospitality group behind Virgin Hotels and Virgin Limited Edition, officially appointed Joe Margison as chief executive officer, following his tenure as interim CEO since October.
“Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead,” Margison said in the statement announcing his appointment. “Virgin Hotels and Virgin Limited Edition are distinct brands united by the same Virgin spirit—brilliant people, service with real warmth and character and experiences guests remember long after they leave. We have a strong foundation and a significant opportunity ahead. I’m excited to lead the business through its next chapter of growth.”
“Joe’s appointment as chief executive officer reflects the leadership he has shown since stepping into the role,” added Peter Norris, chair of Virgin Hotels Collection. “He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality. We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”
Margison has more than 25 years of experience across investment, finance, real estate and branded businesses to the role. He has been with Virgin Group since 2015 and previously worked as Virgin Group’s chief commercial officer. He has represented Virgin Group on a number of company and property boards across the travel, leisure and wellness sectors.
Before joining Virgin Group, Margison was with the New Zealand Superannuation Fund, where he focused on private equity, credit and real estate investments. He began his career at Ernst & Young and is a Chartered Accountant.
Virgin Hotels Collection unites hospitality brands from Virgin Group: Virgin Hotels is a portfolio of lifestyle properties while Virgin Limited Edition is a collection of retreats, private islands and hotels. The combined portfolio has 16 properties across the U.S., the Caribbean, Africa and Europe, and the pipeline includes the recently announced Virgin Hotels Atlanta at Centennial Yards and Virgin Limited Edition’s upcoming property in Marrakech, both scheduled to open in 2027.