Chad Love joins Laticrete Supercap as director of North American sales

Chad Love is tasked to grow the customer base and manage the business sales representatives throughout North America.

Laticrete Supercap, manufacturer of self-leveling materials delivered through a patented pump truck technology, has named Chad Love as the company's director of sales.

Reporting to Laticrete Supercap president Doug Metchick, Love will grow the customer base and manage the business sales representatives throughout North America.

Love comes to Laticrete Supercap after a decade of experience in the commercial flooring industry with a background in carpet, resilient, ceramic, stone, terrazzo, and epoxy floor finishes. He most recently served as vice president at David Allen Company, opening a new branch office in Birmingham, AL.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Laticrete Supercap is a manufacturer of self-leveling materials, patented pump truck technology, moisture mitigation products and decorative concrete finishes for the building industry.

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