Fontainebleau Miami Beach adds Farzanah Johnson as director of national accounts

Farzanah Johnson is the new director of national accounts at the Fontainebleau Miami Beach. Photo credit: Fontainebleau Miami Beach

Fontainebleau Miami Beach appointed Farzanah Johnson as director of national accounts.

Farzanah Johnson. Photo credit:
Fontainebleau Miami Beach

As director of national accounts, Johnson brings nearly 15 years of experience in sales and hospitality to the resort. In her role at Fontainebleau Miami Beach, Johnson will work within the sales department and report directly to Kevin Bryant, VP of sales. Johnson will lead efforts to achieve budgetary goals, meet monthly booking goals and hotel revenue guidelines for her assigned marketing segment. She will also solicit new and existing accounts and work to meet and exceed sales goals and represent the resort at trade shows, community events and industry meetings.

“We are pleased to have Farzanah Johnson take on the role of director of national accounts,” Phil Goldfarb, president and COO of Fontainebleau Miami Beach, said in a statement. “Johnson’s years of experience in hospitality and sales make her a key asset in ensuring the growth and success of Fontainebleau Miami Beach.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Prior to Fontainebleau Miami Beach, Johnson held the position of senior sales manager and business development manager at the Fairmont Washington D.C., Georgetown. Johnson held various positions in numerous Fairmont Hotels & Resorts properties during her time with the company, including Fairmont Southampton, Bermuda; Fairmont Sonoma Mission Inn & Spa; and Fairmont Copley Plaza, Boston. As senior sales manager, Johnson was responsible for developing and cultivating new and existing accounts, maintaining proactive solicitation and managing relationships with key internal and external customers.

In addition to Fairmont Hotels & Resorts, Johnson held positions at The Walt Disney World Swan and Dolphin Resort, Gaylord Palms Resort and Convention Center and FMC Technologies.

Johnson received her bachelor of science in business management and marketing from Florida State University.

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.