Fontainebleau Miami Beach appointed Farzanah Johnson as director of national accounts.
As director of national accounts, Johnson brings nearly 15 years of experience in sales and hospitality to the resort. In her role at Fontainebleau Miami Beach, Johnson will work within the sales department and report directly to Kevin Bryant, VP of sales. Johnson will lead efforts to achieve budgetary goals, meet monthly booking goals and hotel revenue guidelines for her assigned marketing segment. She will also solicit new and existing accounts and work to meet and exceed sales goals and represent the resort at trade shows, community events and industry meetings.
“We are pleased to have Farzanah Johnson take on the role of director of national accounts,” Phil Goldfarb, president and COO of Fontainebleau Miami Beach, said in a statement. “Johnson’s years of experience in hospitality and sales make her a key asset in ensuring the growth and success of Fontainebleau Miami Beach.”
Prior to Fontainebleau Miami Beach, Johnson held the position of senior sales manager and business development manager at the Fairmont Washington D.C., Georgetown. Johnson held various positions in numerous Fairmont Hotels & Resorts properties during her time with the company, including Fairmont Southampton, Bermuda; Fairmont Sonoma Mission Inn & Spa; and Fairmont Copley Plaza, Boston. As senior sales manager, Johnson was responsible for developing and cultivating new and existing accounts, maintaining proactive solicitation and managing relationships with key internal and external customers.
In addition to Fairmont Hotels & Resorts, Johnson held positions at The Walt Disney World Swan and Dolphin Resort, Gaylord Palms Resort and Convention Center and FMC Technologies.
Johnson received her bachelor of science in business management and marketing from Florida State University.