Frank DeBerry named president, COO of Washington’s Crystal Mountain Resort

Crystal Mountain Resort is located in Mount Baker-Snoqualmie National Forest in Washington. Photo credit: Crystal Mountain Resort

With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Enumclaw, Wash., Frank DeBerry, currently president and COO of West Virginia's Snowshoe Mountain Resort, will be named president and COO of the destination upon the closing of the transaction.

“I am very pleased to announce Frank DeBerry as the new president of Crystal Mountain Resort,” David Perry, president and COO of Alterra Mountain Company, said in a statement. “It’s always a great benefit to retain talent within the company, and Frank brings a wealth of experience with him from nearly a decade spent leading Snowshoe. I know he will now guide Crystal and its talented team into the future with enthusiasm and the support of the entire Alterra Mountain Company family.”

DeBerry served as the president and COO of Snowshoe Mountain Resort in West Virginia since 2011. DeBerry has spent his entire career in the ski industry, working his way up through Intrawest and serving as GM at the Mountain Creek Resort in Vernon, N.J., before leading the team at Snowshoe.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

“I couldn’t be more excited about joining the Crystal team. It’s an outstanding mountain with a reputation for delivering the best ski and snowboard experience in the region,” DeBerry said in a statement. “From day one, Alterra Mountain Company has been about bringing together a special collection of destinations, supporting them, and letting them maintain the unique character that has made them who they are. Crystal is indeed a very special mountain, and the opportunity to apply that philosophy there is one that I look forward to.

“Leaving Snowshoe and the mountains of West Virginia won’t be easy," DeBerry continued. "This mountain and the people here reignited my passion for skiing and the outdoors. They’ve also made me a better person and a better leader. With that said, it’s assuring to know that Snowshoe is in such a strong place and has ownership that believes in the destination’s enormous potential to be even greater than it is today.”

DeBerry will begin at Crystal Mountain Resort upon the closing of the transaction and a search for his replacement is underway. In the meantime, Patti Duncan, Snowshoe’s VP of resort operations, will oversee operations for Snowshoe upon closing the transaction.