With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Enumclaw, Wash., Frank DeBerry, currently president and COO of West Virginia's Snowshoe Mountain Resort, will be named president and COO of the destination upon the closing of the transaction.
“I am very pleased to announce Frank DeBerry as the new president of Crystal Mountain Resort,” David Perry, president and COO of Alterra Mountain Company, said in a statement. “It’s always a great benefit to retain talent within the company, and Frank brings a wealth of experience with him from nearly a decade spent leading Snowshoe. I know he will now guide Crystal and its talented team into the future with enthusiasm and the support of the entire Alterra Mountain Company family.”
DeBerry served as the president and COO of Snowshoe Mountain Resort in West Virginia since 2011. DeBerry has spent his entire career in the ski industry, working his way up through Intrawest and serving as GM at the Mountain Creek Resort in Vernon, N.J., before leading the team at Snowshoe.
“I couldn’t be more excited about joining the Crystal team. It’s an outstanding mountain with a reputation for delivering the best ski and snowboard experience in the region,” DeBerry said in a statement. “From day one, Alterra Mountain Company has been about bringing together a special collection of destinations, supporting them, and letting them maintain the unique character that has made them who they are. Crystal is indeed a very special mountain, and the opportunity to apply that philosophy there is one that I look forward to.
“Leaving Snowshoe and the mountains of West Virginia won’t be easy," DeBerry continued. "This mountain and the people here reignited my passion for skiing and the outdoors. They’ve also made me a better person and a better leader. With that said, it’s assuring to know that Snowshoe is in such a strong place and has ownership that believes in the destination’s enormous potential to be even greater than it is today.”
DeBerry will begin at Crystal Mountain Resort upon the closing of the transaction and a search for his replacement is underway. In the meantime, Patti Duncan, Snowshoe’s VP of resort operations, will oversee operations for Snowshoe upon closing the transaction.