Boutique and lifestyle accommodation brand Generator has appointed Xavier Mufraggi chief executive officer, following Brookfield's acquisition of the company last year.
Mufraggi joins the company as it enters its next phase of international growth, including three new openings on the horizon, and the renovation of flagship houses throughout 2026 and 2027. With ambitions to double its footprint by 2030, Generator is set to accelerate growth through the acquisition of centrally located four-star hotels.
With more than two decades of international leadership experience, Mufraggi has built a career transforming businesses into profitable growth engines. He became a chief executive officer for the first time at age 31, leading Club Med's North America & Caribbean division for 10 years. During his time at Club Med, he led the company through a remarkable turnaround, from decade of losses to become one of the fastest growing and most profitable markets.
Over the course of his career, Mufraggi has led businesses across hospitality, private equity and consumer brands, holding leadership roles in marketing, commercial and product development at Kraft Foods; working as global managing director for Fosun Group; and chief executive officer of YPO, the world's largest CEO peer network, with more than 37,000 members across 150 countries and Club Med as CEO for North America and EMEA markets.
"Generator has always stood for something much bigger than affordable accommodation," said Xavier Mufraggi, Chief Executive Officer of Generator. "Its mission to keep city travel affordable while creating places that reflect the culture and character of each destination is what drew me to the business. We also want to become the leading hospitality company focused on accelerated career opportunities for young diverse talent, those with a strong work ethic and a passion for people."
"Xavier is a proven international leader with an exceptional track record of growing hospitality businesses, while staying true to what makes them distinctive," said Lauren Okada Young, managing director, Brookfield. "His commercial expertise, entrepreneurial mindset and people-first leadership make him the ideal person to lead Generator through its next phase of growth."