Geolo Capital appoints new CFO and principal

San Francisco-based Geolo Capital promoted Omar Palacios to COO and hired Ben Gottlieb as principal to support the company’s increasing footprint and growth initiatives in the hospitality real estate market. 

The private equity investment group focuses on four service-related industries: hospitality, health and wellness, consumer products and entertainment. In his new role, Palacios will oversee the asset management and construction functions and continue as CFO, overseeing finance, accounting and M&A transaction documentation functions for the fund. Gottlieb’s responsibilities will include asset management, acquisitions and business development.

“In his short time with us, Omar has demonstrated his strength as a leader by developing important relationships with our investment partners and has played an important role in our transactions and value enhancement efforts of our core investments. I am also thrilled to have Ben join our team,” said John Pritzker, founding partner and director of Geolo Capital. “With their extensive financial track record and operating expertise in the hospitality industry, I am confident they will help strengthen our bench as they further our continued success and help to position Geolo’s future.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Palacios has more than 25 years of experience in finance, domestic and cross-border transactions and debt and equity capital markets. Prior to joining Geolo last year, he served as CFO of Playa Hotels & Resorts in Fairfax, Va., where he led the company’s refinancing and recapitalization efforts. Prior to that, he was CFO of One&Only Resorts, Fort Lauderdale, Fla., and held various positions at One&Only’s parent company, Kerzner International Ltd., Fort Lauderdale, Fla., including roles in finance, treasury and investor relations. He holds a Bachelor’s degree from the University of Miami and is a member of the Dean’s Advisory Board of the Rosen College of Hospitality Management at the University of Central Florida in Orlando.

Prior to joining Geolo, Ben Gottlieb served as VP, acquisitions at AJ Capital Partners in Chicago, where he focused on the acquisition, financing, development and asset management of boutique hospitality projects in resort, urban and university-anchored markets, and was a founding member of Graduate Hotels. Gottlieb began his career at Morgan Stanley, Tokyo, where he served as a senior analyst in the Panorama Hospitality Division managing a $5.7-billion portfolio of hospitality investments throughout Asia Pacific and Europe. Gottlieb received a bachelor of arts degree from University of Michigan and a master of business administration from Cornell University.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.