Choice Hotels International promoted Jill Burke to regional VP of franchise services. In this role, Burke will lead the company’s area directors, a team of franchise operations business consultants, to drive systemwide hotel performance and owner satisfaction throughout the central United States.
“As one of the few hotel companies to still provide on-the-ground guidance and support to owners, our area director organization is a testament to Choice’s enduring commitment to franchisee success,” Curtis Osekowsky, VP of franchise services at Choice Hotels, said in a statement. “Jill is a skilled leader with a deep understanding of the industry and our owner base, making her the ideal person to head our central field-operations. I look forward to working closely with her and our entire franchise services leadership team to continue growing equity for Choice and its franchisees.”
Burke joined Choice Hotels in 2013 as an area director and has since held roles of increasing responsibility. Most recently, she served as a regional area director, where she aided in the revision of Choice’s orientation and training platform geared towards new hotel owners and general managers, and in the creation of Choice’s pricing optimization system.
Burke brings nearly 30 years of industry experience to her new role. Before joining Choice, she served as a regional director of operations for McKinley, and oversaw operations in seven U.S. cities as the VP of mid-markets for BridgeStreet Worldwide. Earlier in her career, Burke held various leadership positions related to hotel operations and revenue management. Burke earned her bachelor’s degree in business administration from the University of Tennessee.
Burke’s predecessor, Lisa Adams, who served in Choice’s franchise services organization for more than 19 years, is now serving as a regional VP for the company’s extended-stay division.