Kimpton Hotel Monaco Washington, D.C., appoints new director of sales

The Hotel Monaco in Washington, D.C.

Kimpton Hotels & Restaurants appointed Brice O’Keeffe as director of sales and marketing at Kimpton Hotel Monaco Washington, D.C. O’Keeffe brings a luxury and resort background, as well as more than 20 years of hospitality experience, to Hotel Monaco’s senior management team.

Celebrating its 15-year anniversary in 2017, Kimpton Hotel Monaco Washington, D.C., occupies Washington’s historic former General Post Office building. The property is located in the Penn Quarter and Chinatown neighborhood near attractions such as the Verizon Center, Smithsonian Museums and National Mall. The property completed a full renovation in 2016, complete with a newly refreshed design to its 183 guestrooms, including 16 suites, all public areas and more than 7,000 square feet of meeting and event space. The property also opened Dirty Habit, a luxury restaurant and bar with a social scene centered around cocktails and social plates.

Brice O’Keeffe

In his new role at the Hotel Monaco, O’Keeffe will spearhead all sales-and-marketing activities, leading the hotel’s sales team with an emphasis on the association market. O’Keeffe will guide strategic planning for all sales segments and additionally drive critical revenue, digital marketing, advertising and public relations efforts for the hotel. O’Keeffe will also oversee the catering and events staff, which create custom meetings, weddings and event experiences for up to 300 guests in the hotel’s historic 7,000 square feet of function space, with food & beverage options from the hotel’s new restaurant, Dirty Habit.

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O’Keeffe joins the hotel from a position as director of sales at Mandarin Oriental, Washington, D.C. After getting his start as a guest services agent at the Montauk Yacht Club, O’Keeffe fell in love with the hospitality industry and worked his way up the ladder, eventually transitioning from operations to sales and advancing his career at top luxury hotels in New York City. O’Keeffe then gained experience at several luxury resort properties, leading sales-and-marketing efforts for Fairmont Southampton in Bermuda, Sonesta St. Maarten Resorts and Rosewood Mayakoba in Riviera Maya, Mexico, before moving to the Washington area in 2011 as director of sales at Salamander Resort & Spa in Middleburg, Va.

A New York native and graduate of Lake Forest College in Illinois, O’Keeffe has called the greater Washington area home for the past six years.