MCR, the third-largest hotel owner-operator in the U.S., appointed Sameer Mehra as the company's new chief revenue officer. The 25-year hospitality veteran will lead MCR’s revenue and sales team. 

“Sam brings a wealth of experience in revenue and distribution management, e-commerce, strategic partnerships and sales leadership,” MCR Chairman and CEO Tyler Morse said in a statement. “He is uniquely positioned to drive revenue-focused initiatives and top-line growth at MCR.”

Most recently, Mehra was the chief revenue officer for Hersha Hospitality Management. He was also the head of revenue and VP asset management at the Global Hospitality Investment Group and the EVP of revenue strategies, for TPG Hotels & Resorts. Previously, he was the VP of revenue and distribution for Highgate Hotels. He began his hospitality career at the Indian Hotels Company and its subsidiary, the Taj Group of Hotels in India, where he pioneered the discipline of revenue management across 65 properties.