NH Hotel Group names executives for new expansion team

Hotel NH Mexico City Centro Histórico, Mexico. Photo Credit: NH Hotel Group.

NH Hotel Group assembled a new expansion team to boost company growth across its brands NH Hotels, NH Collection and Nhow. The new team will be responsible for seeking out growth opportunities, reinforcing the hotel group’s existing partnerships, increasing NH Hotel’s presence in European and Latin American markets and entering other high-potential markets. 

NH Hotel Group has named Laia Lahoz as chief assets and development officer, Luis Arsuaga as SVP of development and Jesús Arnedo as development and asset director for Spain, France, Portugal and Andorra. The three new executives will lead the international expansion team, which also includes current NH Hotel executives Ascan Kókai, head of northern European development, and Juan Carlos Reus, head of Latin American development.

Laia Lahoz, chief assets and development officer at NH Hotel Group

Laia Lahoz will lead the new team and the expansion of NH Hotel’s asset portfolio while creating a new expansion strategy. Lahoz, who is also a new member of the management committee, will report to Ramón Aragonés, CEO of NH Hotel Group. 


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Lahoz originally served as SVP of asset management at NH Hotel. She holds a law degree from Pompeu Fabra University and a master's degree in international cooperation from Barcelona's Autónoma University. Lahoz worked in the company law department of Garrigues law firm and at several firms in the hotel sector before joining NH Hotel Group. 

NH Hotel's new executives Laia Lahoz, Luis Arsuaga and Jesús Arnedo. Photo Credit: NH Hotel Group 

Luis Arsuaga, SVP of development at NH Hotel Group

Luis Arsuaga will oversee the implementation of the group’s development strategy around the world. Arsuaga spent 16 years managing the hotel development teams for the Spanish market at JLL and CBRE before joining NH Hotel. 
Arsuaga is a law graduate from Madrid's Complutense University, holds an MBA from ICADE and a certificate in finance from the University of California, Berkeley. He is also a member of the Royal Institution of Chartered Surveyors.

Jesús Arnedo, development and asset director for Spain, France, Portugal and Andorra

Jesús Arnedo will lead the hotel group’s expansion in the markets of Spain, France, Portugal and Andorra. Arnedo managed many of NH Hotel Group’s properties and those of other hotel companies. 

He was the regional director of operations in Mexico and Cuba before his promotion. Arnedo holds a master's in hotel management from Madrid's Polytechnic University and a diploma in tourism business from Deusto University.

NH Hotel Group operates about 400 hotels with approximately 60,000 guestrooms in 30 markets across Europe, America and Africa. These include Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

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