Rebel Hotel Company launches Rebel Hotels West Coast, marking a step in its strategic growth plan to establish a strong presence in the West Coast hospitality market. To spearhead this expansion, industry veteran Mark LeBlanc has been appointed as managing director of West Coast operations.
"We are proud to announce the launch of Rebel Hotels West Coast and to welcome Mark LeBlanc to our team as managing director of West Coast operations,” Brian Sparacino, president and CEO of Rebel Hotel Company said in a statement. “Mark's unparalleled experience and industry insights make him the perfect leader to spearhead our expansion into the dynamic West Coast hospitality market. His proven track record and deep connections within the industry will undoubtedly elevate Rebel Hotels West Coast to new levels of success. We are confident that under Mark's leadership, Rebel Hotels will continue to flourish through a core commitment—to place owners’ interests first.
With more than four decades of diverse experience in various operational capacities within the hospitality sector, LeBlanc brings a wealth of knowledge, extensive industry connections and exceptional leadership skills to his new role. His journey in hospitality began as a bellman in Green Bay, Wis., and progressed through roles including general manager, vice president of operations, and executive vice president of development at Rim Hospitality, a journey that culminated in Rim becoming California's largest management company.
"I am thrilled to spearhead Rebel Hotel Company’s expansion into the vibrant West Coast market. This venture represents a remarkable opportunity to harness Rebel's pioneering approach and unparalleled standards to redefine hospitality across this dynamic region," LeBlanc said. "Recognizing the importance of understanding local intricacies is paramount—from identifying unique demand catalysts to navigating the complexities of the regional economy, labor dynamics and prevailing political landscape affecting our industry. With our profound grasp of the region's nuances and an unwavering dedication to delivering bespoke experiences, I am confident that Rebel Hotels West Coast will not merely meet but exceed expectations.”
Throughout his career, LeBlanc has been recognized for his contributions to the industry, serving on the California Hotel and Lodging board for the past two decades.