Red Roof appoints Robert Goad to SVP of revenue strategy

Red Roof has appointed Robert Goad as senior vice president, revenue strategy, to lead the company’s revenue generation and analytics team. Goad has nearly 20 years of experience in revenue management in the hospitality industry and brings a wealth of talent and leadership to the Red Roof brand.

Goad joins Red Roof from Mint House. Prior to that, Goad developed revenue strategies and programs across multiple hospitality brands including Hilton, IHG, Choice, Wyndham, La Quinta, Best Western and Nationwide Hotel Management.

“Robert is an exceptional addition to our leadership team," Red Roof board member Mohamed Thowfeek said in a statement. "His outstanding skills will continue to optimize Red Roof’s revenue strategies."

Goad is a native of the Midwest who currently resides in Dallas, Texas. He studied at the University of Sydney, in New South Wales, Australia, and earned a certificate as a Certified Revenue Management Executive from the Hospitality Sales and Marketing Association International, one of the industry’s leading advocacy and development organizations.