sbe taps former Marriott finance director as new CFO

Lifestyle hotel company sbe has made multiple new additions to its leadership team since January 2017. The company most recently completed the addition of its fourth strategic hire this year, appointing David Hammarley to chief financial officer. Hammarley's appointment is sbe's seventh senior leadership hire in less than a year, and its fourth in 2017 alone. In this role, Hammarley will work with Sam Nazarian, founder and CEO of sbe, to oversee the finance function across the company's platform.

"We are excited to welcome David as our new CFO,” Nazarian said in a statement. “His significant hospitality experience, strong track records in both finance and strategy, and tenure working for a large global organization, will be extremely valuable to sbe as we continue to expand globally. Our executive team is robust and all of our recent additions bring some of the top talent in the industry to sbe.”            

"sbe is one of the most relevant and exciting lifestyle hospitality brands and I am thrilled to be joining the company," Hammarley said in a statement. "I look forward to working closely with Sam and the rest of the sbe leadership team as we continue to grow our fee business and footprint around the world."

SLS South Beach

sbe’s leadership expansion push began in late 2016 when Philippe Zrihen, an authority in hospitality investment banking at Houlihan Lokey and major player in the Morgans Hotel Group acquisition, joined as chief business officer & partner, and kept up its momentum when Starwood Hotels & Resorts senior leader Jorge Giannattasio was appointed COO in January 2017. During that time, Jack Myers, another leader at Starwood Hotels, joined sbe as EVP human resources. Each executive brings over 20 years of experience to their new posts at sbe.

In the last ninth months, other industry experts have joined the team along the way: Michele Caniato, design industry power broker and co-founder of Culture and Commerce, came on as chief brand officer; Peter Chambers joined as chief information officer from his post at Viceroy Hotel Group; and Marcy Miles as SVP sales and marketing for the Americas, Europe and Middle East from Atlantis Paradise Island. In addition, sbe has hired over 10 new VPs and directors in varying fields from events to finance to communications.

Hammarley joins sbe as an experienced executive with a 20-year career in finance and strategy.  In September 2016, he became a SVP of corporate finance at Marriott International following the company’s merger with Starwood.

The Raleigh

Hammarley also held a variety of leadership roles at Starwood Hotels and Resorts since 2007. Most recently, he led the corporate planning function, overseeing financial and strategic planning, investor relations and risk management. During his tenure, he helped lead several transformational changes including the expansion into new business areas, cost reductions, improved capital structure and the merger evaluation and integration with Marriott.

Previously, Hammarley worked at American Express in both finance and strategic planning. Prior to American Express, he held a variety of positions in management consulting and financial services.

Hammarley holds an MBA from Yale University and a bachelor’s degree in business from the University of California.