iHeartRadio, KEYPR join forces to deliver custom music

iHeartRadio offers guests thousands of live radio stations from across the U.S., personalized custom artist radio stations, and podcasts and on-air personalities.

KEYPR joined forces with iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service, to bring a new custom music experience into hotel rooms across the country.

iHeartRadio offers guests thousands of live radio stations from across the U.S., personalized custom artist radio stations, and podcasts and on-air personalities. Plus, iHeartRadio features easy-to-use on-demand functionality that makes radio truly interactive and connects listeners directly to their music collections. On-demand subscription features include personal music libraries and playlists; the ability to search and play any song instantly; and the option to save and replay songs directly from live and custom radio listening.

“Offering an easy-to-use seamless music experience everywhere listeners are is paramount to iHeartRadio,” said Jessica Jerrick, EVP of business development and partnerships for iHeartMedia, in a statement. “Together, we further enhance the guest experience by bringing iHeartRadio’s world-class music content and top personalities directly into their hotel room through KEYPR’s innovative platform.”

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This partnership also opens up the opportunity for hotels on the KEYPR platform to curate custom playlists. From a guest perspective, iHeartRadio is easily accessible directly via in-room tablets where hoteliers can decide which custom music experiences to highlight. On the back end, hotels receive reports with usage and behavior data which they can use to improve service and further enhance the guest experience.

“Guest engagement on the KEYPR platform is consistently above 90 percent across our entire property mix. Our rich data shows that hotel guests are using our enabled devices to manage their stay, order services, make reservations and access entertainment,” said KEYPR CEO Robert Stevenson. “Continuing to grow our content library and working first-ever integrations with great partners like iHeartRadio only helps to increase that engagement and further our commitment to delight our hotel customers and their guests.”

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