How changes at the big hotel brands may impact owners

From a new chief executive at IHG, and Accor splitting its operations, to Choice’s attempted hostile takeover of Wyndham, big changes have been afoot at some of the global hotel brands over the last 12 months. What will these mean for hotel owners, investors and franchisees in 2024 and beyond?

Despite the headline-grabbing news, Richard Clarke, senior analyst at AB Bernstein, doesn’t think that owners will necessarily be seeing many changes at an operational level – with the exception of the potential Choice-Wyndham merger.

“Fundamentally, they’re not changing. These businesses remain multi-franchise powerhouses that continue to gain a pretty steady share of the market growth, so I don’t think there’s been much need to change and some of the changes will probably be more presentational than fundamental,” he says.

Accor’s split

Accor restructured last year, splitting its operations into two divisions, separating premium, midscale and economy from luxury and lifestyle.

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