New operations structure splits Accor into two divisions

Accor is restructuring its organization to accelerate growth and better address market developments. Implementation will take place throughout the first quarter of this year. 

Under the leadership of Group Chairman and CEO Sébastien Bazin and Jean-Jacques Morin, group deputy CEO, Accor’s operations have been split into two divisions: a premium, midscale and economy division and a luxury and lifestyle division, both supported by a group management board and a global shared platform that will cover digital, technology and procurement.

The premium, midscale and economy division brings together brands from those segments and will be structured around four regions. The executive committee under Morin is:

  • Thomas Dubaere, CEO Americas.
  • Patrick Mendes, CEO Europe & North Africa.
  • Duncan O'Rourke, CEO Middle East, Africa, Turkey & Asia Pacific.
  • Gary Rosen, CEO Greater China.
  • Besma Boumaza, general counsel.
  • Fabrice Carre, chief strategy officer.
  • Steven Daines, chief talent and culture officer.
  • Karelle Lamouche, chief commercial officer.
  • Patrick Laurent, chief financial officer.
  • Camil Yazbeck, chief development officer.

The luxury and lifestyle division is structured around four brand collections: Raffles and Orient Express; Fairmont; Sofitel and MGallery; and Emblems and Ennismore.

The executive committee under Bazin:

  • Omer Acar, CEO Raffles & Orient Express (starting March 1).
  • Maud Bailly, CEO Sofitel, MGallery & Emblems.
  • Gaurav Bhushan, co-CEO Ennismore.
  • Mark Willis, CEO Fairmont.
  • Gary Rosen, CEO Greater China.
  • Kamal Rhazali, secretary general & general counsel (starting Feb. 1).
  • Agnès Roquefort, chief development officer.
  • Johny Zakhem, chief financial officer.

To leverage this new organization of Accor’s operational structure, a group management board chaired by Bazin is being implemented. The group management board is:

  • Besma Boumaza, group general counsel & board of directors’ secretary.
  • Steven Daines, chief talent and culture officer.
  • Jean-Jacques Morin, deputy CEO and chief financial officer.
  • Brune Poirson, chief sustainability officer.
  • Kamal Rhazali, secretary general and general counsel, Luxury Lifestyle.
  • Floor Bleeker, chief technology officer.
  • Alix Boulnois, chief digital officer.
  • Caroline Tissot, chief procurement officer.