Competition in hospitality is fierce, so it’s crucial for hoteliers to leverage each channel’s profitability potential. Move away from the mindset that the volume of clicks to a website is worth more than the margins earned through the voice channel. Here are five reasons why the time is right for hoteliers to lift and shift their channel mix now.
Hotels not taking a sales-minded approach when receiving inbound call inquiries are leaving money on the table. Fortunately, there are simple ways for hotel operators to turn what was once thought of as a department of order takers, into a profit generating sales support team.