Navis launches competitive-edge calculator

Navis

Navis launched its new competitive-edge calculator, a tool that makes it easy for lodging providers to analyze the revenue they are likely missing out on within their existing demand. The calculator is designed with customized preferences for both hotels and vacation rentals, and is powered by a data-driven algorithm.

"Uncovering how much revenue a hotel or vacation rental may be missing based on existing demand can be game-changing," said Michelle Marquis, vice president, sales and marketing at Navis. "This is often where we see an 'aha moment' for lodging operators of all types. If a property is only converting twenty percent of their inquiries, what are they doing about the other eighty percent? Capturing reservation inquiry data and then leveraging the power of personalized remarketing can radically transform your ROI. The most successful operators realize that it's less about generating additional demand and more about working to enhance their team's performance.”

The Navis competitive-edge calculator shows that lost revenue based on property statistics and performance. This first of its kind interactive tool offers options aligned with different property types to fine-tune the results. Based on the selections, the built-in backend formulas are adjusted to influencers such as direct vs. distribution channels, associated commissions, and other key contributing factors.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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