How London’s theater history inspired Michaelis Boyd’s design for new Hotel Indigo

Michaelis Boyd completed the interior design of a new nine-story Hotel Indigo overlooking London's Leicester Square. The design of the 95-room property was inspired by the glamour of London's theatrical scene and the spirit of the 1930s.

The property has an Art Deco-inspired entrance. A bespoke external canopy ushers visitors through ornate glass doors into an Art Deco-inspired lobby with a monochrome-tiled floor and blue velvet and gold banquettes, mixed with reclaimed vintage cinema seats that hint at theatre sets.

Theatrical lighting is prominent throughout the hotel, from the golden shell-shaped sconces lining the entrance of the lobby to the corridor lightboxes with theater messages, through to the spotlights, mechanical rope headboards and dressing room mirrors found in the guestrooms.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Michaelis Boyd designed three room types for the hotel: The “Scriptwriter Rooms” have drafts of scripts framed as artwork. The “Backstage Rooms” reference stars' dressing rooms in their design and have spotlights, ropes and illuminated dressing room mirrors. Meanwhile, the “Auditorium Rooms” have bespoke banquette in each room, gold plate numbers referencing auditorium seating and polished plaster reminiscent of the historic patina of a theater.

The bathrooms in the hotel have crittall reeded screens, vanity unit and matt black brassware.

A new cocktail and dining concept will open later this year, and will be located on the ninth floor of the hotel. It will have a blue color scheme with deep red accents with the addition of brass and American Walnut detailing. Stained-glass screens will separate the bar and restaurant. Inspired by 1920s Shanghai, Michaelis Boyd used a variety of seating styles throughout the space to create a playful environment.

Photo credit: Hotel Indigo – 1 Leicester Square

Suggested Articles

The displays from BenQ aim to blur the line between virtual and in-person meetings.

The IVP Air filtration system is designed to eliminate SARS-CoV-2 and other airborne contaminants through a heated filter.

The study benchmarked the performance of the top 11 third-party management companies with at least 14,000 rooms under management.