The LUMA Hotel Times Square opens in New York

The LUMA Hotel Times Square officially opened. A newly built hotel located between two prewar buildings on 41st Street between Broadway and Avenue of the Americas, and adjacent to Bryant Park, LUMA is located among New York City's main businesses and attractions.   

The 28-floor hotel was designed by Peter Poon Architects, with a sleek façade and transparent glass silhouette. The 130-room LUMA has floor-to-ceiling windows encouraging natural light and views of Manhattan. LUMA’s rooms were designed to be minimalist and anticipatory of every guest demand – whether for business or leisure. All guestrooms are equipped with complimentary amenities, including Wi-Fi, plush Euro top beds, Italian ETRO bath amenities, Nespresso coffee and luxury Frette linens, bathrobes and slippers.

Among LUMA’s many standout features is its signature restaurant, Ortzi. The Basque-inspired tapas restaurant and bar is a new concept from James Beard Award-winning Iron Chef Jose Garces. The adjacent bar offers signature cocktails and a wine program, as well as bar and café-style seating.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


“We’re thrilled to open our doors to the public and be a core part of such a vibrant neighborhood,” Kate Martin, GM of the LUMA Hotel Times Square, said in a statement. “We look forward to providing guests a place to relax, eat, drink, connect – and ultimately, experience an unforgettable trip to New York City.”

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