Radisson Hotel Group is to launch the Radisson Red in Iceland, with a hotel in Reykjavik, set to open in 2021.
The news came after Hyatt Hotels Corporation announced plans for its first hotel in Iceland, with the Hyatt Centric Reykjavík due to open in 2022.
Tom Flanagan Karttunen, area SVP, Radisson Hotel Group in Northern Europe, said: “Radisson Red is Radisson Hotel Group’s upscale, select service hotel brand that presents a playful twist on the conventional. It is the perfect match for Reykjavik and the entire Radisson Hotel Group team and owners are thrilled to introduce this landmark Reykjavik.”
The 203-room new-build property will feature a two-level roof bar and viewing terrace accessed from a glazed panoramic lift with views to and from the city.
“The idea for this new landmark hotel is to create a special building which will reinforce the sense of the city of Rekyjavik and the landscape of Iceland to create a new and exciting destination for the city. It is inspired by the history of the architecture and geology of the land, with its colourful buildings painted red, black and white and dramatic natural phenomena of basalt columns and red and black lava flows”, said architect Tony Kettle.
The 169-room Hyatt Centric Reykjavik will include three food and beverage outlets, including a pop-up rooftop bar overlooking Iceland’s capital city.
“Over the past year we have spent a great deal of time understanding the Nordic market and getting to know the hotel developers and owners in Iceland. Hyatt Centric Reykjavík will mark the first Hyatt hotel in Iceland, an important milestone for us,” said Peter Norman, SVP development, Hyatt. “Hyatt Centric Reykjavík not only demonstrates our unprecedented growth in the upscale lifestyle segment in Europe, but also our commitment to expand Hyatt’s brand footprint in a market currently dominated by independent, regional players.”