Red Roof has officially entered the New York City market with the expansion of The Red Collection, the brand’s upper-midscale soft brand that launched in Chicago in 2018, with one location currently open in Manhattan and two additional properties scheduled to open in Brooklyn later this year. Red Roof also expanded internationally into Calgary, Alberta.
“Red Roof continues to evolve and grow based on consumer, franchisee and investor demand and we have truly become one of the most sought-after lodging solutions,” Andrew Alexander, president of Red Roof, said in a statement. “As we continue to bring to market products that cater to consumers’ evolving needs and wants, we will be well positioned for sustained profitable growth entering new markets and geographies.”
Red Roof partnered with Real Hospitality Group to bring The Red Collection to New York City through the Lord & Moris Times Square Hotel in Manhattan, with the Lord & Moris Brooklyn and Artel Brooklyn expected to open later this year.
The brand also is upping its international expansion efforts, with a recent opening in Calgary, Alberta, in partnership with Fans International Hospitality Group. A conversion of a former Travelodge hotel, the Red Roof Plus & Suites is located at Calgary Airport, and is the first of multiple properties that Red Roof plans to convert to Canada over the next five years.
“As our footprint expands domestically and internationally through our portfolio of brands, which now caters to travelers varied needs, we continue to provide franchisees with a number of opportunities to drive revenue and profitable growth,” Phil Hugh, chief development officer, Red Roof, said in a statement. “Our recent entry into new markets is a true testament to our mission to provide great value accommodations to travelers around the world and as a result, we anticipate fueling continued growth in 2019 across Red Roof Inn, Red Roof Plus+, The Red Collection and HomeTowne Studios by Red Roof.”