Hilton has launched a new employer brand campaign as the hospitality company continues to boost hiring. Building on the success of its recent enterprise-wide “Hilton. For the Stay” platform, the “Every Job Makes the Stay” campaign aims to bring a new perspective to hotel employee marketing, showcasing the jobs, the people and the impact and joy that hospitality jobs offer.
“What makes Hilton such an amazing place to work is the passion and dedication of our people, and we’re continuing to build on that through our new ‘Every Job Makes the Stay’ campaign,” Laura Fuentes, EVP and chief human resources officer, Hilton, said in a statement. “We chose to make team members the stars of this campaign because who better than them to speak authentically about what’s it’s like to work at Hilton. They are the heart of our business and the best ambassadors to help us find talent for our growing teams.”
The new employer brand campaign aims to disrupt thinking around what it means to work in hospitality by showcasing purpose and career growth. The campaign targets labor challenges and recruiting needs by calling attention to the vast career growth possibilities that exist within Hilton.
The inspiration for the campaign came from Hilton team members and shares what they like most about jobs at Hilton and the sense of pride not just in what they do, but how they do it. When asked about their roles, team members described what they do as much more than their front-line job titles.
Developed in partnership with advertising agency TBWA\Chiat\Day\New York, the global employment campaign will launch first in the U.S., followed by select markets in EMEA, APAC and CALA in June.